Why do you play advertising have seventy-two change but can’t beat people immutable and frozen
in the commercial arena, marketing also become more numerous, numerous martial master creative "battle of wits between". If you’re not creative, you could be a big deal…… This time, is to you, you just have to "change", "change!" "change"!! but you may also be changed after
today is an era of "ignorance".
The amount of information
our daily contact with more information, short shelf life, absolutely with no predecessors.
this leads to shortage of attention resources are
so chase hot has become a personal, media and brand businesses to avoid backward and ignorant helpless choice.
and create a hot era of information, is undoubtedly the brand marketers who dream, even if it is a lot of time is a luxury.
in order to attract attention, fans gather "mission", creative innovation, has become the era of marketing the "gate of life".
in the commercial arena, marketing also become more numerous, numerous martial master creative "battle of wits between".
is not creative, you may have a big event…… This era, is to you, you want to – "change" and "change"! "Change"!
so, we see that marketing has become –
tried to please, flattering, temptation, temptation,
or BianZhaoFa, offbeat, funny, aggressive personality……
, in short, is to try to figure or low, low, low, or high, high, high attitude to
these "strange" shape, perhaps in order to "different", but more likely to be "lost self".
in the creative brand "Jungle", to be out of the ordinary, and can not lose? – the possibility of "status quo"
has a "great idea" that can be infinitely extended, perhaps a way to be practiced.
big idea: not just creative
"unless your ad comes from a big idea, it will be like a ship sailing at night, no one knows." Ogilvy on advertising this sentence, many people still remember.
what is "big idea"?
comes from the English "big idea", but a lot of explanations for this term are still stuck in the "creative" level.
according to James · Weber · Yang’s definition, creativity is a new combination of old elements".
creative, just to convey the brand and product (service) information in the way; clever creativity, can be more effective >