Gome said Kuba denied the sale of online dual brand strategy.
He Yangqing, vice president of Gome
said that due to the electricity supplier industry profit model is not clear, so Gome needs to adhere to the dual brand strategy. (TechWeb with
according to the "twenty-first Century economic report" news, October 15th, informed sources, Gome or considering the sale of Kuba, at the same time, increase the investment in Gome online mall. According to the above statement, Gome vice president He Yangqing said, "the United States will not sell Kuba, the company also not discussed selling its argument. Business development on the part of the United States, the development direction of the United States is to do large-scale at the same time, to minimize the size of the loss level, in order to achieve profitability as soon as possible."
is the predecessor of the Kuba electrical network, November 2010, Gome announced to invest 48 million yuan holding 80% shares of kuba. At the end of May 2012, Wong Kwong Yu through its Gome sharp dynamic company HK $90 million 90 thousand (about 73 million 330 thousand yuan) with Kuba and new beauty (operation "Gome online mall entities) two home appliances sales website of the 40% stake, the two companies in 60% owned by GOME Electrical wholly owned company in Beijing Huihaitian Yun commerce the company holds consulting co..
when the announcement information shows that Gome online mall and Kuba is still at a loss. The announcement data show that in 2011, Kuba annual loss of 194 million yuan, Gome online mall loss of 197 million yuan, the cumulative loss of nearly 400 million.
both loss of reality, Gome has become a brand strategy to try to integrate the reasons. Informed sources said that since 2012, increased Kuba losses, in September as an example, the scale of losses due to tens of millions. As of now, the Kuba loss at the same time, Gome online mall also did not achieve profitability.
this year to 8, September data, the establishment of a year and a half of the United States online store monthly sales, has doubled Kuba has about 6 years of history.
under the loss of expansion, sales decline in the dual background, the fate of the Kuba, Gome electricity supplier sector needs to solve the problem. He Yangqing said, adhere to the multi brand strategy, is more than twenty years of development experience of Gome accumulation, online dual brand strategy will not change, therefore, Kuba not for sale.
however, informed sources said, let Kuba sell really has been in the United States formed a mature concept, there is a suggestion to Kuba sold to Wong Kwong Yu’s brother Huang Junqin, because Huang Junqin is interested in electronic commerce. However, this formulation is only a discussion.
Gome executives also confirmed that "at the executive level have not heard news will sell kuba."
informed sources said that the Kuba and country "